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Loujain Saleh

Works

Branding & Strategy

I am a graphic designer based in the UAE, focusing on branding, editorial, and visual storytelling. My work explores how design can communicate ideas clearly while creating meaningful and engaging experiences. Each project reflects a balance between concept, aesthetics, and strategy.

FASHION FUSION

This project is an editorial magazine design focused on fashion and cultural identity. It features designers such as Zuhair Murad and Madiyah Al Sharqi, presenting their work through a clean and modern layout that highlights both imagery and content.

The design explores visual hierarchy, typography, and composition to create a strong editorial flow across multiple spreads. A soft color palette and minimal layout were used to reflect a luxury aesthetic, while balancing large images with text to create an engaging reading experience.

Board Game Design & Packaging

Mood Map is a board game designed to encourage emotional reflection, connection, and conversation. The game guides players through different emotional categories using a color-coded path and prompt cards, creating a balance between positive and challenging feelings.

The design focuses on creating a playful yet meaningful experience through visuals, packaging, and interaction. Bright colors, simple illustrations, and clear icons were used to make the game accessible and engaging, while the structure of the game encourages players to share, reflect, and connect in a natural way.

Islamic Iconography

This project explores Islamic art and architecture through the design of an educational card game. The concept is based on the Sheikh Zayed Mosque, focusing on elements such as calligraphy, geometric patterns, domes, and light.

The aim was to transform research into a visual experience that is both informative and engaging. Instead of presenting information in a traditional format, the content was redesigned into interactive cards that encourage learning through play.

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